Directing Focus: How a Basic UI Test Shaped an Attention Framework
I had just started working on an established freemium web game targeting children in the 6 - 10...
Welcome to my home on the web! 
Remember when personal websites used to have tacky animated gifs and 'Under Construction' banners everywhere? I do! And I'm bringing it back!
I'm a Senior Product Data Scientist who spent a decade in games and educational technology before that, and even longer studying stars, teaching physics, and figuring out how complex systems actually work.
I build experiments, measurement frameworks, and analytics infrastructure that help teams understand their users and make better product decisions. My work has informed launches delivering significant growth in subscription conversion, engagement, and revenue at companies like Prodigy Education and Ubisoft. I've also published research in computational astrophysics and medical machine learning, run a public planetarium, and taught undergraduate physics.
I believe data science should create knowledge, not automate thinking. If you're looking for rigorous experimentation, honest analysis, and someone who cares more about understanding than optimization, you're in the right place.
I had just started working on an established freemium web game targeting children in the 6 - 10...
I was working on a large educational game targeted at young children. At the time, the developer had...
I was working on a freemium web and mobile video game targeting an audience of children and teens. Up to
...This was something I put together for the interest of colleagues at work, and I got some good
For over a decade now, I’ve had the pleasure – and the frustration – of being a data scientist in...